Ruby Tuesday's Slogans & Taglines

Ruby Tuesday Inc. is an American multinational foodservice retailer founded in 1972 by Samuel E. (Sandy) Beall III in Knoxville, Tennessee. Named after The Rolling Stones song, the brand pioneered casual dining alongside T.G.I. Friday’s. In 1982, Morrison Restaurants acquired the 16-unit chain, expanding it to over 300 locations before spinning it off as an independent public company in 1996. The brand is renowned for its signature Endless Garden Bar, handcrafted burgers, baby-back ribs, and seafood. In the 2000s, Ruby Tuesday attempted an upscale repositioning—dropping "Bar and Grill" from its name and adopting the tagline Simple Fresh American Cuisine—but later reverted to value-oriented roots. In 2018, NRD Capital Management took the company private for $146 million. After filing for bankruptcy in 2020, the chain emerged with a reduced footprint and today operates approximately 500 restaurants across the United States and select international markets.

Brand messaging has evolved from the early promise Good times you can taste (1982) to the minimalist claim So good (2005). The 2007 repositioning introduced Simple fresh American dining, later refined to Simple Fresh American Cuisine, reflecting its upscale aspirations. The 2008 reimaging campaign declared It’s a brand new Tuesday, while the 2013 pretzel-bun promotion Fun Between the Buns generated unexpected controversy, underscoring the brand’s sometimes uneven marketing trajectory.