Bob Evans's Slogans & Taglines

Bob Evans Restaurants is an American family-style restaurant chain founded in 1948 when Bob Evans began producing his signature pork sausage on his farm in Rio Grande, Ohio. In 1962, he opened The Sausage Shop restaurant as an extension of his sausage business, which evolved into the first Bob Evans location. The brand built its identity on farm-fresh, homestyle comfort food, with all-day breakfast as a cornerstone offering alongside classics such as sausage gravy and biscuits, country-fried steak, and meatloaf. In 2017, the restaurant division was acquired by Post Holdings, Inc. for approximately $1.5 billion, separating it from the Bob Evans Farms retail grocery business. Today, the chain operates across 18 states, maintaining its signature farmhouse aesthetic and general-store retail concept within each location.

Brand messaging has evolved from the pastoral promise Down on the Farm to the quality-focused claim America’s Farm Fresh, underscoring its commitment to fresh, wholesome ingredients. The 2010s introduced the values-driven positioning Where Good Grows, reflecting a broader mission of nurturing positive environments for customers, employees, and communities. The enduring in-store philosophy We treat strangers like friends and friends like family reinforces the brand’s identity as a welcoming, family-oriented dining destination.