Bojangles's Slogans & Taglines

Bojangles (formerly Bojangles' Famous Chicken 'n Biscuits) is an American regional fast-food restaurant chain founded in 1977 by Jack Fulk and Richard Thomas in Charlotte, North Carolina. The brand name was inspired by Jerry Jeff Walker’s song "Mr. Bojangles," reflecting the founders’ desire for a distinctive, memorable identity. The chain built its reputation on Cajun-seasoned, hand-breaded fried chicken, made-from-scratch buttermilk biscuits baked every 20 minutes, and Legendary Iced Tea. In 2015, the company listed on NASDAQ; in 2019, it was acquired by The Jordan Company and Durational Capital Management, returning to private ownership. In 2020, the brand dropped the apostrophe from its name, simplifying to Bojangles. Today, the chain operates approximately 800 restaurants across 17 states, primarily in the Southeastern United States.

Brand messaging has evolved from the playful, tongue-twisting GottaWannaNeedaGettaHava Bojangles (2003) to the iconic, widely recognised tagline It’s Bo Time! (2010), which has become synonymous with the brand’s enthusiastic, craveable Southern identity. The slogan captures the spirit of spontaneous indulgence—whether at a tailgate, a family gathering, or a quick drive-thru visit.