Chooks-to-Go's Slogans & Taglines

Chooks-to-Go is a Philippine chain of roasted chicken stores founded in 2008 by Bounty Agro Ventures, Inc. (BAVI). The parent company traces its origins to the 1980s when Tennyson Chen established a poultry farm with 5,000 chickens in Bulacan. Facing competition from cheaper imports under the ASEAN free-trade agreement, BAVI pivoted from raw chicken supply to ready-to-eat retail, launching Chooks-to-Go with an initial ten outlets. After early struggles, the brand refined its cooking process and rapidly expanded, becoming the Philippines’ largest roasted chicken chain with over 1,700 locations nationwide by 2022, when it ranked as the country’s second-largest fast-food chain.

Core offerings include oven-roasted chicken in sweet, pepper, and hot & spicy variants, fried chicken, Juicy Liempo, and combo meals. The brand also operates sister concepts including Uling Roasters and Hei-Hei. Brand messaging centres on the iconic tagline Masarap kahit walang sauce! (Delicious even without sauce!), which emerged from an accidental recipe variation during marination. This bold promise distinguishes the brand in a market where competitors traditionally provide dipping sauces, positioning Chooks-to-Go as a flavourful, convenient, and affordable family meal solution.