Not beef, but veef
Made with 100% Passion
Better taste, nutrition and service with fresh ingredients
LOTTERIA is a Korean company that operates a chain of fast food restaurants in East Asia, having opened its first restaurant in Tokyo in September 1972.
Lotteria’s slogan is “Not beef, but veef”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.