Lotteria's Slogans & Taglines

Lotteria is a premier East Asian fast-food brand that commands monumental market equity as a pioneer of localized quick-service dining. Founded in Tokyo in 1972 by Lotte Group founder Shin Kyuk-ho, the heritage enterprise permanently revolutionized the regional culinary landscape by introducing Asian-centric innovations like the legendary shrimp burger and kimchi burger. Historically bifurcated, the brand's operations follow two distinct contemporary tracks. In South Korea and Southeast Asia, Lotteria is anchored by Lotte GRS, serving as a dominant high-volume category leader that crossed the landmark 1 trillion won sales milestone in early 2026 driven by "lunchflation" value demand. Conversely, the Japanese division was acquired in 2023 by food-service giant Zensho Holdings, which completed a full strategic market transformation by March 2026, converting all domestic outlets into its modern, cafe-style Zetteria concept. Today, Lotteria mass-services millions of consumers daily across an extensive international franchise network.