Moti Mahal Delux's Slogans & Taglines

Moti Mahal Delux is an Indian multinational restaurant chain with roots dating to the 1920s, when chef Kundan Lal Gujral first introduced tandoori cooking in Peshawar. Following the 1947 Partition of India, Gujral re-established the brand in Delhi’s Daryaganj district, where he invented iconic dishes including tandoori chicken, butter chicken, and dal makhani. In the 1970s, his son Nand Lal Gujral expanded the concept into South Delhi as Moti Mahal Delux, and in 2003 the family formalised a franchise model under grandson Monish Gujral. Today, the chain operates over 150 franchises across India, the Middle East, Europe, North America, and Southeast Asia, serving authentic North Indian and Mughlai cuisine through fine-dining, casual, and quick-service formats.

Brand positioning has centred on the founding identity as The Inventors of Butter Chicken, Tandoori Chicken & Dal Makhani, reflecting its culinary legacy. While specific advertising slogans have not been extensively documented in public sources, the brand’s messaging consistently reinforces its role as The Flavour Ambassador and a guardian of authentic North Indian cuisine, blending heritage recipes with contemporary dining formats.