Pei Wei Asian Diner's Slogans & Taglines

Pei Wei Asian Kitchen is a premier American restaurant brand that commands monumental market equity as a trailblazer in the Pan-Asian fast-casual dining sector. Formally established in 2000 by P.F. Chang’s China Bistro founders Paul Fleming and Rick Federico, the concept permanently revolutionized the restaurant industry by offering the premium quality of full-service Asian dining with the speed and convenience of counter service. Headquartered in Irving, Texas, the high-volume category leader distinguishes its operational model through an open-concept kitchen where customized, health-conscious dishes are wok-fired to order. In 2019, the heritage asset was acquired by PWD Acquisition LLC, led by Lorne Goldberg, strategically integrating it alongside leading regional Asian concepts like Pick Up Stix and Leeann Chin. Moving through 2026 under its customer-centric "Wei More" philosophy, Pei Wei mass-services its innovative menu across approximately 120 corporate and franchise locations nationwide.