P. F. Chang's's Slogans & Taglines

P. F. Chang's China Bistro is an American casual-dining restaurant chain founded in 1993 by Paul Fleming and Philip Chiang in Scottsdale, Arizona. The concept originated when Fleming, a regular guest at Chiang’s Los Angeles restaurant Mandarette, partnered with the chef to bring modern adaptations of traditional Chinese family recipes to a broader audience. Today, the brand operates more than 300 restaurants across over 20 countries and U.S. airports, offering an Asian fusion menu spanning Chinese, Japanese, Korean, and Thai cuisines. Signature dishes include Chang’s Chicken Lettuce Wraps, Mongolian Beef, and Dynamite Shrimp, all prepared from scratch in exhibition kitchens centred on wok cooking. The brand also extends into retail through frozen appetizers and entrées.

Brand messaging has evolved from the foundational promise We are really glad you are here and we will do everything we can to make you come back, reflecting its hospitality-first ethos, to the category-defining positioning Asian Fusion. The experiential invitation Bring your special occasion to our table reinforced its role as a celebratory dining destination, while the 2016 Farm to Wok campaign introduced a transparency-focused narrative, underscoring the brand’s commitment to scratch-made cuisine and clean ingredients.