Pita Pit's Slogans & Taglines

Pita Pit is a Canadian quick-service restaurant franchise founded on July 21, 1995, by Nelson Lang and John Sotiriadis in Kingston, Ontario. The brand was created to offer a fresh, healthier alternative to traditional high-fat, high-calorie fast food, serving Lebanese-style pita sandwiches packed with fresh vegetables, grilled meats, and zesty sauces. The concept was an instant hit with the college and university crowd, particularly because the stores stayed open late into the wee hours of the morning. Within two years, franchise stores began opening across Canada, and by 1999 the brand had expanded into the United States. Core offerings today encompass customisable pita sandwiches, salads, rice bowls, smoothies, and catering services, with gluten-free and halal options available. The "build-your-own pita" experience remains the cornerstone of the brand, allowing customers to watch their meal being made and choose exactly what goes into it. Brand messaging has been anchored since inception by the iconic motto Fresh Thinking, Healthy Eating, reflecting the founders' ahead-of-the-curve vision. In 2025, the brand also adopted the positioning Healthy on your terms, emphasising personal customisation. Today, Pita Pit operates over 650 locations across North America, Europe, Asia, the Middle East, and Asia-Pacific, and is part of the Foodtastic portfolio alongside Freshii, Quesada, and Second Cup.