Red Lobster's Slogans & Taglines

Red Lobster Hospitality LLC is an American casual dining restaurant chain headquartered in Orlando, Florida, that has made seafood accessible to millions since 1968. Founded by Bill Darden and Charley Woodsby on January 18, 1968, in Lakeland, Florida, it began as a single restaurant before becoming a flagship of Darden Restaurants. The brand's iconic slogan, "For the Seafood Lover in You," ran for over two decades, celebrating fresh dishes in a warm, welcoming atmosphere. In 2011, the clever tagline "Sea Food Differently" reinforced its unique positioning, while the modern promise "Now This Is Seafood" and the logo's "Fresh Fish, Live Lobster" continue to highlight its commitment to quality. Known for wood-fire grilling, certified grill masters, and legendary events like Crabfest and Endless Shrimp, Red Lobster has grown to over 700 locations worldwide. Now owned by Thai Union Group, it remains a symbol of American seafood dining and the enduring belief that great ocean fare should be enjoyed by everyone.