Linde's Slogans & Taglines

Linde plc is a global multinational chemical and industrial gases company with roots dating to 1879, when Carl von Linde founded the Gesellschaft für Linde’s Eismaschinen in Germany. In October 2018, the modern entity was formed through the merger of Praxair, Inc. and Linde AG, creating the world’s largest industrial gases company by revenue and market capitalisation. Headquartered in Woking, United Kingdom, the company operates across more than 100 countries with approximately 65,000 employees. Its portfolio spans atmospheric gases (oxygen, nitrogen, argon), process gases (hydrogen, helium, carbon dioxide), specialty and electronic gases, and advanced engineering solutions including air separation plants, hydrogen production facilities, and natural gas processing systems. Linde serves diverse industries including healthcare, chemicals, energy, manufacturing, metals, food and beverage, and electronics, with 2024 revenues exceeding $34 billion.

Brand messaging has evolved from the capability-focused promise We know how (2000) and the ambitious We move the world (2003), to the customer-centric positioning Built around you (2005) and the leadership claim Leading (2007). Today, the brand is anchored by the corporate mission Making Our World More Productive, reflecting its commitment to enhancing industrial efficiency while advancing sustainability and environmental integrity through innovative gas and engineering solutions.