La Chaîne Info's Slogans & Taglines

LCI (La Chaîne Info) is a French free-to-air news channel launched on June 24, 1994, by Christian Dutoit on behalf of the media group TF1, making it the first 24-hour rolling news channel in France. The inaugural broadcast was simulcast on TF1 and opened with a live news programme presented by Françoise-Marie Morel. Originally established as a pay television channel, LCI transitioned to free-to-air broadcasting on April 5, 2016, via digital terrestrial television on channel 26, repositioning itself to compete in an increasingly crowded French news landscape alongside BFMTV, CNews, and Franceinfo. Core offerings today encompass continuous national and international news coverage, political talk shows, debates, weather, and magazine programmes, with a distinctive emphasis on in-depth analysis and reportage rather than pure headline repetition. Brand messaging has evolved through three distinct slogans: from the foundational promise L'information en continu sur LCI (1994–2012), to the analytical platform Mieux que savoir, comprendre (Better than knowing, understanding) (2012–2015), and the current audience-centric positioning Vous êtes au cœur de l'Info (You are at the heart of the news) since 2016. Today, as part of Groupe TF1, LCI continues to serve as a cornerstone of French television journalism, broadcasting from the Tour TF1 in Boulogne-Billancourt and reaching audiences across France, Belgium, and Switzerland.