Sling TV's Slogans & Taglines

Sling TV is an American streaming television service launched on February 9, 2015, by Dish Network, becoming the first major live TV streaming bundle to deliver cable and satellite channels over the internet. Positioned as a flexible, à la carte alternative to traditional pay-TV, the service was designed primarily for cord-cutters and cord-nevers seeking personalised, contract-free entertainment. Core offerings today span two primary subscription tiers—Sling Orange, emphasising sports and family programming, and Sling Blue, geared toward news and entertainment—alongside a combined package and genre-specific add-ons such as Sports Extra, Kids Extra, and Lifestyle Extra. In 2023, the company introduced Sling Freestream, a free ad-supported streaming service offering over 600 live channels and on-demand content. Brand messaging has evolved from the 2018 campaign platform We Are Slingers to the 2024 repositioning with the creative slogan Sling lets you do that, reflecting its identity as the original customisable streaming TV provider. Today, Sling TV remains a wholly owned subsidiary of Dish Network, serving millions of subscribers across the United States with a mission to deliver live television without the burden of long-term contracts or hidden fees.