El Nueve's Slogans & Taglines

El Nueve (legally LS83 TV Canal 9) is an Argentine free-to-air television network founded on June 9, 1960, in Buenos Aires by the Compañía Argentina de Televisión (CADETE). Initially bearing partial foreign ownership including NBC, the channel was transformed in 1963 when media entrepreneur Alejandro Romay acquired it, turning Canal 9 into the first television network fully funded by Argentine capital. Under Romay’s leadership, the station became a ratings powerhouse, introducing iconic programmes such as Almorzando con Mirtha Legrand. Nationalised in 1974, it was re-privatised in 1983 as Canal 9 Libertad. In 1997, Australian Prime Television acquired the network, rebranding it as Azul Televisión in 1999, but the venture collapsed amid Argentina’s economic crisis. After subsequent ownership changes, Grupo Octubre acquired the channel in 2020, officially renaming it El Nueve, which continues broadcasting general entertainment, news, and sports programming.

Brand messaging has evolved through more than two dozen slogans across six decades. Early positioning included the defiant Del nueve Nadie me mueve (1960–1963) and the visionary Lo nuevo está en el 9 (1964–1974). The Romay era introduced Canal 9 Libertad siempre líder (1984–1989) and the audience-centric La fuerza de la gente (1991). The Azul Televisión period adopted Siempre más (1997–1999), while the return to Canal 9 brought the inclusive Igual que vos (2002). Contemporary positioning has embraced the participatory Somos vos (2009–2013) and the dynamic Siempre en movimiento (2019–2021), reflecting the channel’s enduring identity as a broadcaster shaped by and for the Argentine people.