Pluto TV's Slogans & Taglines

Pluto TV is a free ad-supported streaming television (FAST) service founded in 2013 by Tom Ryan, Nick Grouf, and Ilya Pozin, pioneering the linear-style streaming model that delivers cable-like channel surfing without subscription fees. In 2019, Viacom (now Paramount Global) acquired the platform for $340 million, integrating it into the Paramount Streaming division and leveraging its extensive content library to fuel rapid growth. Core offerings today encompass over 250 curated live channels and thousands of on-demand titles spanning movies, television series, news, sports, and niche programming, all delivered entirely free to viewers. Brand messaging has evolved to the platform Stream Now. Pay Never., introduced in October 2022 and amplified through a global campaign starring Drew Barrymore, championing Pluto TV's frictionless, no-strings-attached value proposition. The service has crossed $1 billion in annual revenue and reaches over 80 million monthly active users across more than 30 countries, cementing its position as a leading force in the rapidly expanding FAST category.