TC Televisión's Slogans & Taglines

TC Televisión is a state-owned television network in Ecuador that has been a cornerstone of the country's broadcasting landscape for over five decades. Founded in 1969 in Guayaquil, the channel began as Telecentro before evolving into its current identity. Its enduring 1980s slogan, "Ilega más y mejor"—"It reaches more and better"—reflected a commitment to expanding access and quality programming across the nation. As a public broadcaster, TC Televisión has consistently balanced information and entertainment, with flagship productions like the news programme El Noticiero, launched in 1998, and the entertainment show De Boca en Boca, which debuted in 2015 and became the country's leading gossip programme. The network's strategic partnership with Telemundo USA has brought American telenovelas to Ecuadorian screens, while homegrown realities like Calle 7 and Soy El Mejor have captured national audiences. Today, guided by values of leadership, communication, creativity, and integrity, TC Televisión remains a symbol of Ecuadorian media resilience and the enduring belief that television should inform, entertain, and unite communities.