MakeMyTrip's Slogans & Taglines

MakeMyTrip is an Indian online travel company founded in 2000 by Deep Kalra, Keyur Joshi, Rajesh Magow, and Sachin Bhatia in Gurgaon, Haryana. Originally launched to capitalise on the nascent internet era in India, the company was created to provide a comprehensive platform for booking airline tickets, hotel reservations, and holiday packages, eliminating the need for traditional travel agents. The business model was inspired by Kalra's experience at GE Capital and American Express, combined with a vision to bring transparency and convenience to Indian travel. Core offerings today encompass flight bookings, hotel reservations, rail and bus tickets, holiday packages, car rentals, and corporate travel solutions through the MyBiz platform, serving millions of customers across India and international markets. The company went public on NASDAQ in 2010 and has grown through strategic acquisitions including Ibibo, Goibibo, and RedBus. Brand messaging has been anchored by the iconic tagline Memories Unlimited, reflecting the company's mission to create lasting travel experiences. Other platforms have included India's one-stop-travel-shop and the customer-centric promise of hassle-free booking. Today, MakeMyTrip remains India's leading online travel company, employing approximately 5,000 people and competing with ixigo, Yatra.com, and Cleartrip in the dynamic Indian travel market.