Mountain Madness's Slogans & Taglines

Mountain Madness is a Seattle-based mountaineering and trekking company founded in 1984 by legendary American climber Scott Fischer, alongside Wes Krause and Michael Allison. The company was born from Fischer's vision of creating a community united by an unwavering passion for mountain exploration, bridging the gap between adventure enthusiasts and their lofty dreams. The founding moment was marked by Fischer and Krause's second ascent of Kilimanjaro's Breach Icicle—the first American ascent of the formidable free-standing ice pillar. Fischer himself became the first American to summit Lhotse and achieved oxygen-free ascents of both K2 and Mount Everest. Tragically, Fischer perished during the 1996 Mount Everest disaster chronicled in Jon Krakauer's Into Thin Air. After Christine and Keith Boskoff took ownership in 1997, the company expanded its offerings to include adventure treks and earned accreditation from the American Mountain Guides Association. Mark Gunlogson assumed leadership in 2008, continuing Fischer's legacy of introducing adventurers to mountaineering, trekking, rock climbing, and skiing across the globe. Today, Mountain Madness remains a leading international mountaineering company, serving everyone from beginners to those aiming for Everest's summit.