Travelodge's Slogans & Taglines

Travelodge is a global budget hotel brand with distinct regional operations. The original American concept was founded in the 1930s by a building contractor developing auto-courts along the U.S. West Coast. In 1985, Charles Forte acquired the U.S. operation and established Travelodge in the United Kingdom, opening the first British budget hotel in Barton-under-Needwood. The UK chain expanded rapidly, becoming the nation’s largest independent hotel operator with approximately 630 hotels across the UK, Ireland, and Spain today. In the United States, the brand is now owned by Wyndham Worldwide, while the UK operation remains under Travelodge Hotels Limited. The brand welcomes over 22 million guests annually.

Core offerings include affordable, no-frills accommodations for business and leisure travelers, with standardized rooms, Wi-Fi, and breakfast options. Brand messaging has evolved from the 2009 campaign Sleep tight, featuring cuddly teddy bears and improved sleep facilities, to the recent populist platform Better get a Travelodge, launched in 2023 to position the hotel as the essential base for everyday activities. The company also uses Travelodge + GO. as a brand mantra, reflecting its role as a launchpad for exploration.