Wightlink's Slogans & Taglines

Wightlink is a ferry company operating routes between Hampshire and the Isle of Wight in southern England, officially launched as a company in November 1990 following the acquisition of Sealink British Ferries by Stena Line of Sweden, which excluded the Isle of Wight service from the sale. The company traces its origins back to the historic Portsmouth–Fishbourne route, which celebrated its centenary in 2023, marking a century of maritime connection between the mainland and the island. Core offerings today encompass three convenient routes connecting east to west Wight: Portsmouth to Fishbourne (car ferry), Lymington to Yarmouth (car ferry), and Portsmouth to Ryde Pier Head (foot passenger and car ferry), with crossing times from just 22 minutes. The company operates a fleet of modern vessels including the MV St Clare, carrying 878 passengers and 186 cars, and transports over 4.3 million people annually across the Solent. Brand messaging is anchored by the official motto more ferries, more routes, more often, reflecting its commitment to frequent, reliable service. The company has also embraced the campaign platform Memory-making starts on board and Creating magical memories, positioning the ferry crossing as an integral part of the holiday experience. Today, Wightlink remains the largest independent domestic ferry and port operator in the United Kingdom, serving as a vital link for residents, commuters, and tourists.