Austrian Airlines's Slogans & Taglines

Austrian Airlines AG, sometimes shortened to Austrian, is the flag carrier of Austria and a subsidiary of the Lufthansa Group. Founded in 1957 through the merger of Air Austria and Austrian Airways, the airline established Vienna International Airport as its primary hub, strategically connecting Eastern and Western Europe. It became a founding member of the Star Alliance in 2000 and was acquired by the Lufthansa Group in 2009, fully integrating Tyrolean Airways' operations by 2012. The airline marked its 60th anniversary in 2015 and has since modernised its long-haul fleet with Boeing 787-8 Dreamliners. Today, it serves over 130 destinations across Europe, Asia, North America, and the Middle East, offering scheduled passenger and cargo services alongside holiday charter flights through myAustrian Holidays. Brand messaging evolved from the early positioning "the friendly airline" through "Austrian. Like a smile in the sky." and "the charming way to fly" to the 2026 campaign "Feels like Flying", reflecting its commitment to Austrian hospitality and emotionally resonant travel experiences.