Bangkok Airways's Slogans & Taglines

Bangkok Airways Public Company Limited was established in 1968 by Mr. Prasert Prasarttong-Osoth as an airline department within Krungthep Sahakol Company Limited. In 1984, Sahakol Air was founded to take over the airline business, and in 1986 the company was renamed Bangkok Airways, commencing scheduled passenger services on 20 January 1986 with 18-seat Bandeirante aircraft on routes to Nakhon Ratchasima, Surin, and Krabi. In 1989, the airline completed its first airport project on Koh Samui, obtaining the IATA code PG and launching the Bangkok–Samui route. In 1998, Sukhothai Airport opened, followed by Trat Airport in 2003. On 9 April 2007, the company received the prestigious Garuda Emblem royal warrant, and on 27 February 2013 it was listed on the Stock Exchange of Thailand. In 2016, Bangkok Airways was named World's Best Regional Airline and Best Regional Airline in Asia by Skytrax.

The brand's core products are regional airline services, including scheduled domestic and international passenger flights. Its portfolio spans routes across Thailand, Cambodia, China, Hong Kong, India, Laos, Malaysia, Maldives, Myanmar, Singapore, and Vietnam, alongside boutique lounge services and in-flight catering.

On its 36th anniversary in 2004, Bangkok Airways launched the enduring slogan "Asia's Boutique Airline: Exclusive Service to Exotic Gems," positioning itself as a specialty carrier offering personalised service and access to exotic, cultural destinations. Today, the airline continues to embody this boutique philosophy through its distinctive aircraft liveries, boutique airports, and premium passenger experience.