JetBlue Airways's Slogans & Taglines

JetBlue Airways Corporation (stylized as jetBlue) was founded in February 1999 by David Neeleman, former CEO of Southwest Airlines, in New York City. The airline commenced operations on 11 February 2000 with a flight from New York JFK to Fort Lauderdale, positioning itself as a "low-cost carrier with a premium experience"—offering leather seats, live satellite TV, and free snacks at budget fares. In 2002, the company went public on the NASDAQ, and in 2008 it acquired LiveTV to enhance its in-flight entertainment. In 2010, it launched the JetBlue Mint premium cabin on transcontinental routes, and in 2015 introduced the JetBlue Card partnership with Barclays. In 2022, the company announced a landmark merger with Spirit Airlines, though the deal was blocked by regulators in 2024. Today, headquartered in Long Island City, Queens, JetBlue operates over 270 aircraft across 100+ destinations in the Americas and Europe.

The brand's core products are low-cost airline services, including domestic and international passenger flights, premium cabin experiences through Mint, vacation packages via JetBlue Vacations, and loyalty programmes through TrueBlue. Its fleet consists primarily of Airbus A320 and A321 aircraft, alongside the Airbus A220 and long-range A321LR for transatlantic routes.

From its earliest slogan "You Above All" to the 2004 promise "Bringing Humanity Back to Air Travel" and the 2015 refresh "Inspiring Humanity," JetBlue has evolved to embrace "Good Moves" as its contemporary tagline. This journey reflects a shift from a startup challenger to one of America's most recognised airlines, championing customer-centric service and affordable comfort.