Qantas's Slogans & Taglines

Qantas Airways is the flag carrier of Australia and the world's third-oldest airline still in operation. Founded on November 16, 1920, by Hudson Fysh, Paul McGinness, and Fergus McMaster in Winton, Queensland, it began as Queensland and Northern Territory Aerial Services Limited, ferrying mail and passengers across the vast Outback. The airline's name, an acronym of its original title, and its iconic nickname "The Flying Kangaroo" have become synonymous with Australian identity. In 1935, Qantas launched its first international passenger service to Singapore, and by 1947 it was nationalised by the Australian Government. Its enduring tagline, "The Spirit of Australia," launched in the late 2000s, captures a philosophy of national pride, warmth, and connection. Today, with a fleet serving over 85 destinations across 20 countries and the groundbreaking Project Sunrise preparing for non-stop flights from Sydney to London and New York, Qantas remains a symbol of aviation resilience, Australian hospitality, and the enduring belief that distance should never stand between people and the places they love.