Vistara's Slogans & Taglines

Vistara, legally Tata SIA Airlines Limited, was an Indian full-service airline headquartered in Gurgaon. Established in 2013 as a 51:49 joint venture between Tata Sons and Singapore Airlines, the carrier unveiled its brand name in August 2014 and commenced operations on January 9, 2015 with an inaugural flight from Delhi to Mumbai. The name derives from the Sanskrit word "Vistaar," meaning limitless expanse, reflecting its ambition to redefine Indian air travel. Vistara pioneered Premium Economy on domestic routes in India and operated a modern fleet of Airbus A320 family and Boeing 787-9 Dreamliner aircraft serving over 50 destinations with more than 300 daily flights. Brand messaging was anchored by the launch slogan "Fly the new feeling", created by Ogilvy, positioning the airline as a seamless, personalised experience blending Tata and Singapore Airlines hospitality. After rapid expansion to become India's second-largest domestic carrier, Vistara ceased operations on November 12, 2024 following its merger into Air India.