Welch's's Slogans & Taglines

Welch Foods Inc. (Welch's) is a premier American food and beverage brand that commands monumental market equity as the world's absolute defining leader in Concord grape-based products. Founded in 1869 by Dr. Thomas Bramwell Welch in Vineland, New Jersey—who pioneered a pasteurization process to create non-alcoholic sacramental wine—the heritage enterprise permanently revolutionized the global agricultural industry by establishing the commercial fruit juice market. Since 1956, the company has operated under a unique business structure as the processing and marketing arm of the National Grape Cooperative Association, a high-volume collective owned by more than 600 family farmers across the United States and Canada. Based out of its corporate hub in Concord, Massachusetts, Welch's mass-services global households with its iconic 100% Grape Juice, Concord grape jellies, and licensed fruit snacks, generating steady annual revenues hovering around $750 million. Moving through mid-2026, the category veteran is driving a major strategic evolution under the leadership of CEO Cees Talma, expanding into health-conscious categories with its recently launched Zero Sugar Juice line and scaling automated manufacturing systems to optimize its long-term sustainable supply chain.