Juicy Juice's Slogans & Taglines

Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States. Introduced in 1977 by Libby's, the brand was acquired by Nestlé in 1986 and later sold in 2014 to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners. The brand pioneered the shelf-stable 100 percent fruit juice category for children, building its reputation on pure ingredients with no added sugar, no artificial sweeteners, and no high fructose corn syrup. In 2015, under new ownership, Juicy Juice underwent a comprehensive brand revitalisation, introducing new packaging, flavours, and the Splashers line of reduced-sugar juice pouches. Today, its core portfolio spans classic 100% juice varieties including Apple, Berry, Grape, and Fruit Punch, alongside organic options and the Immune System Support line fortified with Vitamin C and Zinc. Brand messaging evolved from the long-standing promise "100% juice for 100% kids"—used during its iconic sponsorship of the Arthur television series from 1996 to 2004—to the contemporary "100% juice" positioning, reflecting its enduring commitment to transparent, wholesome nutrition for families.