RC cola's Slogans & Taglines

RC Cola, short for Royal Crown Cola, is a cola-flavored soft drink developed in 1905 by Claud A. Hatcher, a pharmacist in Columbus, Georgia. Originally created as Royal Crown Ginger Ale for the Hatcher family's grocery store, the brand evolved through Chero-Cola in 1910 before adopting the Royal Crown Cola name in 1934. A pioneer in beverage innovation, RC Cola became the first company to nationally distribute soft drinks in cans in 1954 and introduced the industry's first diet cola, Diet Rite, in 1958. The company also produced the first caffeine-free diet cola and the first diet cherry cola. Acquired by Cadbury Schweppes in 2000 and now part of Keurig Dr Pepper in the United States, RC Cola continues to offer its classic cola alongside flavoured variants including cherry, vanilla, and lime. Brand messaging was anchored by the 1940s Hollywood-endorsed campaign "Best by taste-test" and "RC tastes best!", later resonating through the personal appeal "Me and my RC" and the refreshing promise "RC - the fresher refresher", reflecting its enduring spirit as the independent alternative in the cola wars.