Skyy Vodka's Slogans & Taglines

SKYY Vodka is produced by the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits LLC. Founded in 1992 in San Francisco by inventor and entrepreneur Maurice Kanbar, the brand revolutionised the vodka category by pioneering a proprietary quadruple-distillation and triple-filtration process designed to create an exceptionally smooth, congener-free spirit. In 2006, Campari Group acquired full ownership, propelling SKYY into global markets. The core portfolio spans the flagship blue-bottle vodka, the SKYY Infusions line of true-to-fruit flavoured expressions, and ready-to-serve cocktail offerings. In 2021, the brand underwent a comprehensive relaunch, reformulating its liquid with water enhanced by Pacific Minerals sourced from the San Francisco Bay Area and filtering through California limestone. Embodying the contemporary campaign positioning "Embrace Every Y", SKYY champions a forward-thinking, inclusive spirit that encourages consumers to challenge the status quo and spark the unexpected.