Naked Juice's Slogans & Taglines

Naked Juice is an American brand that produces juices and smoothies. Founded in 1983 by Jimmy Rosenberg in Santa Monica, California, the company began by selling freshly squeezed juices from a van on local beaches. The name "Naked" reflected its commitment to pure ingredients with no artificial flavours, added sugar, or preservatives. The brand gained a cult following among health-conscious consumers and expanded nationwide through farmers' markets and health food stores before entering mainstream retail. In 2006, PepsiCo acquired the company for approximately $450 million, and in 2021 it was sold to PAI Partners. Today, its core offerings encompass 100% fruit and vegetable juices, smoothies, protein blends, probiotic drinks, and cold-pressed juices under lines including Green Machine, Mighty Mango, and Protein Zone. Brand messaging evolved from the 1983 founding promise "the freshest juice alive" through the positioning "Worth its weight in good" to the 2024 campaign "When Thungry, Get Naked", reflecting its playful, health-forward identity.