Rona's Slogans & Taglines

Rona, Inc. is a Canadian retailer of home improvement and construction products founded in 1939 by a group of Quebec retailers as Les Marchands en Quincaillerie ltée. The name RONA was derived from the first names of founders Rolland Dansereau and Napoléon Piotte. The company evolved from a cooperative buying group into a national big-box retailer, going public on the Toronto Stock Exchange in 2002. After being acquired by Lowe's in 2016, the company was purchased by U.S.-based private equity firm Sycamore Partners in 2023. Today, Rona operates approximately 425 corporate and affiliated stores across Canada under banners including RONA+, RONA, and Dick's Lumber, serving both DIY consumers and professional contractors.

The company offers a comprehensive range of hardware, building materials, renovation products, and gardening supplies. Its brand messaging evolved from The Canadian How-to People to Doing it Right, introduced in 2009 to emphasize sustainable and responsible retail practices. The company also previously used Truly Canadian and Proudly Canadian until regulatory intervention in 2019 required their discontinuation following its acquisition by American owners.