Stop & Shop's Slogans & Taglines

The Stop & Shop Supermarket Company is a regional American supermarket chain founded in 1914 by the Rabinovitz family in Somerville, Massachusetts. Originally established as Economy Grocery Stores, the company pioneered self-service shopping in New England in 1918 and officially adopted the Stop & Shop name in 1946. The 1982 debut of the first Super Stop & Shop introduced the superstore concept to the region, combining grocery, general merchandise, and in-store services such as pharmacy and banking under one roof. Acquired by Ahold in 1996 and now part of Ahold Delhaize USA, the chain operates more than 350 stores across Massachusetts, New York, New Jersey, Connecticut, Rhode Island, and New Hampshire.

The company’s core offerings span fresh produce, meats, bakery, deli, prepared foods, and pharmacy services, alongside digital loyalty programs and e-commerce options. Brand messaging has evolved from the consumer-centric claim Stop & Shop works for me in 2007 to the assortment-focused tagline All the ingredients in 2008. In 2025, the company launched Good Things Are in Store, a campaign rooted in its longstanding ethos to “Feed the Moment” and focused on rebuilding customer trust through everyday value, quality, and convenience.