Sara Lee Corporation's Slogans & Taglines

The Sara Lee Corporation traces its origins to 1939, when Nathan Cummings acquired the C.D. Kenny Company in Baltimore and built it into Consolidated Foods Corporation. In 1956, Consolidated Foods purchased Kitchens of Sara Lee—a Chicago bakery founded in 1935 by Charles Lubin, who named it after his eight-year-old daughter. The Sara Lee brand became so prominent that the entire corporation was renamed Sara Lee Corporation in 1985. By 2005, the company operated in over 40 countries with 137,000 employees, producing frozen baked goods, processed meats, coffee, and household products.

The brand's core products were consumer packaged goods, including frozen cakes, pies, and pastries, alongside fresh and processed meats, coffee, and household items. Iconic brands under its umbrella included Ball Park Franks, Jimmy Dean, Hillshire Farm, and Hanes.

From its earliest days, the brand carried the unforgettable slogan "Everybody doesn't like something, but nobody doesn't like Sara Lee," written by Mitch Leigh. In 2012, the corporation was split into Hillshire Brands and D.E Master Blenders 1753, marking the end of an era for one of America's most iconic consumer-goods conglomerates.