TruTV's Slogans & Taglines

TruTV (stylized as truTV) is an American basic cable channel originally launched as Court TV on July 2, 1991, by a consortium including Time Warner and Steven Brill. The network initially focused on live courtroom proceedings and legal analysis, gaining prominence during the O.J. Simpson trial. In 2008, Turner Broadcasting rebranded the channel as TruTV to reflect a strategic shift toward action-oriented reality programming, launching under the provocative slogan Not Reality. Actuality. Core offerings evolved from legal documentaries and trial coverage to adrenaline-fuelled unscripted series, before pivoting again in 2014 to comedy-oriented docusoaps, sketch series, and semi-scripted programming. The network has since become synonymous with hit shows such as Impractical Jokers and The Carbonaro Effect. Brand messaging has evolved through the platform Way More Fun in 2014 to the contemporary tagline Funny Because It's Tru in 2016, reinforcing its identity as a destination for creator-driven comedy. Today, as part of Warner Bros. Discovery, TruTV continues to blend original comedy programming with sports coverage, including the NCAA Division I men's basketball tournament.