Baileys Irish Cream's Slogans & Taglines

Baileys Irish Cream is an Irish whiskey and cream-based liqueur. Founded in 1974 by Gilbeys of Ireland, the brand was conceived by Tom Jago and David Gluckman as a novel way to combine Irish whiskey with dairy cream, creating a smooth, indulgent spirit that appealed beyond traditional whiskey drinkers. The name was inspired by Baileys Hotel in London, and the signature R.A. Bailey on the bottle is entirely fictional. In 2005, the brand became part of Diageo. Today, Baileys is the world's top-selling cream liqueur, with approximately 82 million bottles sold annually across 180 countries. Its core offerings encompass the flagship Original Irish Cream alongside an extensive portfolio of flavoured variants including Mint Chocolate, Caramel, Coffee, Hazelnut, Strawberries & Cream, and Apple Pie, as well as non-dairy alternatives. Brand messaging evolved from the 1970s positioning "A drop of the soft stuff" through the 2005 campaign "Deliciously infectious" to the 2012 global platform "Cream with Spirit", reflecting its journey from a novel Irish export to a global icon of indulgence.