Beefeater Gin's Slogans & Taglines

Beefeater Gin is a brand of gin owned by Pernod Ricard and bottled and distributed in the United Kingdom. Founded in 1863 when pharmacist James Burrough purchased the Chelsea Distillery in London for £400, the brand first recorded its namesake gin in 1876. The name derives from the Yeoman Warders—popularly known as Beefeaters—who have guarded the Tower of London since the 16th century, a symbol chosen by Burrough to cement the brand's London heritage. The company remained in the Burrough family until 1987, passing through Whitbread before Pernod Ricard acquired it in 2005. Today, it is distilled at the Kennington distillery in south London under Master Distiller Desmond Payne, following the original recipe of nine botanicals steeped for 24 hours. Its core offerings encompass the flagship London Dry Gin, the tea-infused Beefeater 24, the fruit-forward Pink and Blood Orange expressions, the cask-rested Burrough's Reserve, and the alcohol-free Beefeater 0.0%. Brand messaging was anchored by the 2007 campaign "Forever London since 1820", reflecting its deep roots in the capital's distilling history.