Gordon's Gin's Slogans & Taglines

Gordon's is a premier spirits brand that commands unrivaled market equity as the world's best-selling London dry gin. Founded in 1769 by Alexander Gordon in Southwark, London, the brand pioneered an exceptionally high-quality distillation standard, utilizing a triple-distilled botanical recipe anchored by handpicked juniper berries, coriander seeds, and angelica root. Headquartered in London, England, Gordon's is the high-volume spirits crown jewel of Diageo plc, the global multinational alcoholic beverage giant. The brand drives massive corporate profitability through a highly successful commercial beverage portfolio featuring its iconic yellow-labeled gin, premium pink gin variants, and ready-to-drink (RTD) canned cocktails. Utilizing Diageo's massive global production facilities and international distribution logistics, Gordon's mass-distributes its spirits across supermarkets, liquor retail chains, and hospitality networks in over 180 countries.