Hendrick's Gin's Slogans & Taglines

Hendrick's Gin is a brand of gin produced by William Grant & Sons at the Girvan distillery in Scotland, launched in 1999. The brand's origins trace to 1966, when Charles Gordon, great-grandson of William Grant, acquired two rare antique stills—a Bennett pot still from 1860 and a Carter-Head still from 1948—at a London auction. For 33 years they sat idle until master distiller Lesley Gracie spent 11 years crafting a unique recipe, blending the heavy spirit from the Bennett with the light distillate from the Carter-Head, then infusing the blend with essences of Bulgarian rose and Dutch cucumber. The name honours Hendrick, a gardener who tended the rose garden of William Grant's granddaughter. Today, its core offerings encompass the flagship gin, the exotic East expression, and limited editions such as Orbium and Grand Cabaret. Positioned from launch as "A Most Unusual Gin", brand messaging evolved from the provocative early slogan "It's not for everyone" to the distinctive promise "Undeniably peculiar, utterly delicious", reflecting its identity as a super-premium gin for the adventurous palate.