Capri Sun's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Capri Sun (2026 Edition)
Official Advertising Taglines
Liquid fuel.
Thanks mum!
It's liquid cool.
Squeeze please.
Respect what's in it.
Set your silly side free.
Making every day better.
Thirst quenching flavour.
Alive with 100% pure juice.
There's only one Capri Sun.
100% fruit juice, 100% cool.
It's water, the way kids want it.
More reasons to squeeze please.
The easy-squeezy all occasion juice drink.
Tasty 100% pure juice from concentrate. The easy way to 1 of their 5 a day.
📖 Branding Insight & Heritage:
Capri Sun is a German juice concentrate drink brand founded in 1969 by Rudolf Wild in Heidelberg, originally launched as Capri-Sonne. Pioneering the stand-up pouch with a straw, it revolutionized children's beverages with its iconic silver foil packaging and became a lunchbox staple worldwide. The brand entered the US market in 1981 and is now sold in over 100 countries. Its slogans evolved from the playful "Respect the Pouch" to the modern "Set your silly side free," reflecting its shift from a simple kids' drink to a lifestyle brand. In 2018, Capri Sun introduced "Sunny," an animated brand ambassador, as part of a unified global identity. The portfolio spans Original fruit flavors, Roarin' Waters, 100% Juice, Organic lines, and Super V fruit-and-vegetable blends. Now managed by Capri Sun Group, with licensed production by Kraft Heinz in North America, the brand remains synonymous with childhood nostalgia and on-the-go refreshment.
What is Capri Sun’s slogan?
The current primary slogan of Capri Sun is “ ect what's in it. ”
🛡️ Official Brand Verification & Curation
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