Extra Dry. The right one. Just by itself. (1978)
A cut above the rest. (1981)
The perfect start to the end of the day. (2002)
Why not try? (2004)
What would you wish for? (2004)
Linger but... Stay beautiful. (2009)
Luck is an attitude. (2012)
Begin desire. (2014)
The right one for the Dry Martini Cocktail. (1976)
The right one. Any way. (1977)
The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist.
Martini’s slogan is “Begin desire.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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