Pimm's's Slogans & Taglines

Pimm's traces its origins to 1840, when James Pimm created his No.1 Cup—a secret blend of gin, herbs, and liqueur—as a digestive aid at his London oyster bar. First bottled in 1865, the brand was acquired by entrepreneur Horatio David Davies in 1870, who expanded it across the British Empire and registered the trademark in 1912. The portfolio once spanned six numbered cups based on different spirits, including Scotch, brandy, and rum, but after Diageo acquired the brand in 1969, only No.1 endured as the flagship, alongside limited revivals of No.4 (Winter Cup) and No.6 (Vodka Cup). The brand's slogans evolved from the celestial "The most heavenly drink on earth" in 1958 to the sociable "Anyone for Pimm's?" in 2008. Today, Pimm's No.1 remains synonymous with British summer, classically served with lemonade, cucumber, mint, and fruit, and holds a Royal Warrant.