Cinzano's Slogans & Taglines

Cinzano is an Italian vermouth brand founded in 1757 in Turin by brothers Carlo Stefano and Giovanni Giacomo Cinzano, who were invested as Master Distillers in the University of Confectioners and Spirits Manufacturers. The brand gained royal recognition in 1776 when it was appointed to the Court of Savoy, and in 1786 it was officially licensed by the royal family as a producer of vermouth specialties. Francesco Cinzano relocated the business to Turin's fashionable Via Dora Grossa in 1816, expanding into vermouth production and establishing the foundation for modern operations. Core offerings span four vermouth expressions: Rosso, Bianco, Extra Dry, and Rosé, alongside a heritage portfolio of Italian sparkling wines. Brand messaging has evolved from the iconic Cin cin toast popularised through 230 television commercials between 1957 and 1980—featuring memorable campaigns with Leonard Rossiter, Joan Collins, and Rita Pavone—to contemporary positioning that celebrates Italian conviviality and aperitivo culture. Now part of Gruppo Campari since 1999, Cinzano continues to be distributed across over 100 countries, blending 268 years of heritage with modern mixology relevance.