Orangina's Slogans & Taglines

Orangina is a lightly carbonated citrus beverage created in 1936 by Spanish-born pharmacist Jean-Claude Beton in Algeria, who developed a blend of carbonated water, 12% citrus juice, and 2% orange pulp inspired by a Sicilian recipe. The brand's signature bottle, designed by Léon Béton in 1951, features a distinctive round shape resembling an orange, symbolising the "pulp inside" promise. Acquired by Pernod Ricard in 1984 and later by Suntory in 2009, Orangina has expanded into a global portfolio spanning Original, Red Orange, Light, and Tropical variants. Core offerings retain the original pulp-forward formulation, available across glass bottles, cans, and fountain formats. Brand messaging has evolved from the classic French slogan La pulpeuse, la vraie to the international platform Shake it to wake it, reflecting the brand's playful, tactile identity built around the ritual of shaking the bottle to distribute the pulp. Today, Orangina remains a leading European soft drink brand with distribution across over 50 countries.