Ciroc's Slogans & Taglines

Cîroc is a French ultra-premium vodka brand that has redefined the spirit's identity since its American debut in 2003. Created by Jean-Sébastien Robicquet in the Cognac region, Cîroc broke from vodka's grain-based tradition by crafting its spirit exclusively from French grapes. The name fuses the French words "cîme" (summit) and "roche" (rock), honoring the elevated vineyards over 300 meters high where its grapes are harvested. Each batch undergoes a unique "Snap Frost" cold maceration, followed by five distillations in copper pot stills, yielding a vodka of remarkable smoothness and delicate citrus character. The iconic bottle features a cockerel perched on grapes, symbolizing French viticultural heritage. Distributed by Diageo, Cîroc has grown into a global luxury icon, proving that when innovation meets centuries of French craft, the result is nothing short of extraordinary.