Yellow Tail Shiraz's Slogans & Taglines

Yellow Tail Shiraz is the flagship wine of Casella Family Brands, produced at the family-owned winery in Yenda, New South Wales, Australia. The brand's origins trace back to 1957, when founders Filippo and Maria Casella migrated from Sicily to Australia, establishing their winery in 1969. In 2001, their son John Casella launched Yellow Tail in the United States with a vision to create a wine that was fun, easy to choose, and easy to drink. The debut Shiraz exceeded all expectations—selling over one million cases in the first year against a target of just 25,000—and by 2003 it had become the top-selling red wine in America. By 2020, the brand had bottled its one billionth bottle, and today it is exported to over 70 countries, recognised by IWSR as the world's number one Australian wine brand.

The brand's core products are approachable Australian wines, led by the iconic Shiraz—a full-bodied red with vibrant berry and plum flavours, high alcohol content, and a smooth, easy-drinking profile. Its portfolio also includes Chardonnay, Pinot Grigio, Cabernet Sauvignon, Merlot, and the innovative Light & Bright lower-alcohol range.

From its earliest days, Yellow Tail has built its identity on the philosophy of creating "great wine that makes people happy"—wines that are easy to choose, easy to understand, and most importantly, easy to enjoy. This journey reflects a shift from a small Sicilian-Australian family winery to a global wine phenomenon that has redefined accessibility in the world of premium wine.