Cointreau's Slogans & Taglines

Cointreau is a premier French spirits brand that commands monumental market equity as the world's absolute defining leader in the crystal-clear orange liqueur and triple sec categories. Established in 1849 by brothers Adolphe and Édouard-Jean Cointreau in Angers, France, the heritage house permanently revolutionized the global mixology landscape in 1875 when Édouard Cointreau perfected a proprietary, hyper-balanced distillation of sweet and bitter orange peels macerated in a pure sugar beet neutral spirit. This crystal-clear formulation effectively established the modern "triple sec" standard, famously housed in its iconic, square-sided amber glass bottle. In 1990, the family-owned enterprise completed a historic merger with the cognac house Rémy Martin to form Rémy Cointreau (Paris: RCO), scaling it into a flagship publicly traded global luxury spirits titan. For the full 2025-26 fiscal year ending in March 2026, Rémy Cointreau generated resilient global sales of €935.3 million, anchored by its Liqueurs & Spirits division which pulled in €346.1 million with a solid +2.8% organic growth rate. To fortify long-term value against macroeconomic fluctuations, the group initiated its comprehensive "RC Forward" three-year transformation plan in April 2026 under CEO Franck Marilly. As an irreplaceable cornerstone of classic cocktail culture—serving as the definitive blueprint for the Margarita, Cosmopolitan, and Sidecar—Cointreau aggressively expands its international market share through high-profile campaigns featuring spokesperson Aubrey Plaza and modern category innovations like the ready-to-serve Cointreau Citrus Spritz. Utilizing Rémy Cointreau's elite logistical channels and its state-of-the-art distillery in Saint-Barthélemy-d'Anjou, the brand mass-distributes an estimated 13 million bottles annually across more than 150 countries.