Echo Falls's Slogans & Taglines

Echo Falls is a British wine brand founded in 2003 by Accolade Wines, one of the United Kingdom’s largest wine companies. Positioned as a pioneer of new-world, light, and fruity wines, the brand was created to serve informal social occasions—from casual nights in to outdoor gatherings. Its portfolio spans pure varietal wines such as Merlot and Chardonnay, alongside the flagship Fruit Fusion line, which blends rosé grape bases with natural fruit flavours including Summer Berries, Watermelon & Kiwi, Strawberry & Lime, Peach & Mango, and Blue Raspberry. In 2025, the brand expanded into the ready-to-drink (RTD) category to attract Gen Z consumers. Today, Echo Falls is the number-one fruit-fusion wine brand in the United Kingdom, distributed through major retailers and wholesalers nationwide.

Brand messaging is anchored by the lifestyle promise living life to the falls, which captures the brand’s mission to bring joy to everyday moments. The 2019 campaign introduced personalised occasion labels with slogans such as It’s your birthday!, Fri-Yay, and Movie Night, reinforcing its identity as a fun, accessible, and social wine for spontaneous celebrations.