Sherry's Slogans & Taglines

Sherry is a fortified wine originating from Spain's Jerez region, with a heritage spanning over 3,000 years to Phoenician viticulture in the Iberian Peninsula. The Moors later introduced distillation techniques that shaped its modern identity, and by the 16th century it had become a favourite in England—famously plundered by Sir Francis Drake from Cádiz in 1587. Produced exclusively within the Sherry Triangle of Jerez de la Frontera, Sanlúcar de Barrameda, and El Puerto de Santa María, it became Spain's first Denominación de Origen in 1933. The wine is crafted from Palomino, Pedro Ximénez, and Moscatel grapes, fortified to 15–22% ABV, and aged through the fractional solera system that blends multiple vintages across stacked casks. Its portfolio spans from bone-dry Fino and Manzanilla to nutty Amontillado, rich Oloroso, and sweet Pedro Ximénez. Long marketed as sack to British consumers, Sherry has repositioned toward premium wine culture, leveraging food-pairing versatility and modern mixology to drive contemporary revival among younger drinkers.