Robert Mondavi's Slogans & Taglines

Robert Mondavi is a Napa Valley wine brand founded in 1966 by Robert Mondavi in Oakville, California, following a family dispute that led him to establish his own winery after decades at Charles Krug. Born into a family of Italian immigrants who began winemaking in the 1920s, Robert pioneered cold fermentation and small French oak barrel ageing in California. The brand achieved early acclaim when its 1969 Cabernet Sauvignon was named Wine of the Year by the Los Angeles Times in 1972. Core offerings include the iconic Fumé Blanc—a term Robert coined to distinguish his oak-aged Sauvignon Blanc—the flagship Napa Valley Cabernet Sauvignon, and the prestigious Reserve and Opus One collections. In 1979, Robert collaborated with Baron Philippe de Rothschild to create Opus One, pioneering transatlantic luxury winemaking. The winery was acquired by Constellation Brands in 2004 for $1 billion. Today, Robert Mondavi remains a cornerstone of American fine wine, stewarding the historic To Kalon Vineyard while continuing to blend Old World inspiration with Napa Valley innovation.