Evan Williams's Slogans & Taglines

Evan Williams is a brand of Kentucky straight bourbon whiskey bottled in Bardstown, Kentucky, by the Heaven Hill company. Named after Evan Williams, who in 1783 opened Kentucky's first commercial distillery along the banks of the Ohio River in Louisville, the brand honours the pioneering spirit of its Welsh-born founder. Heaven Hill launched the Evan Williams brand in 1957, and it has since grown into the second largest selling Kentucky Straight Bourbon whiskey in the United States and the world. The bourbon is crafted using Heaven Hill's traditional mash bill of 78% corn, 12% malted barley, and 10% rye, aged in new charred oak barrels. Its core offerings encompass the flagship Black Label, the 1783 Small Batch honouring the founding year, the Bottled-in-Bond 100-proof expression, the Single Barrel Vintage, and flavoured extensions including Honey, Apple, and Peach. In 2013, Heaven Hill opened the Evan Williams Bourbon Experience on Louisville's historic Whiskey Row, and in 2015 the brand established the American-Made Heroes programme to honour U.S. military veterans.